MRS Sports & Gaming Conference 2020

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    Explore the broad range of methodologies being used to understand new audiences, communicate key messages more effectively, identify new growth opportunities and drive change. Hear how insight driven impact is being measured and quantified.

    Key contributions from Twitch, F1, BBC Sport, OneFootball, Betfair, Barclays, The FA, Sky Betting & Gaming, ISFE

    · Examine the changing profile of audiences, fans and gamers and gain insights into how best to engage them · Uncover the value of niche sports and esports audiences for brands and determine how best to exploit new opportunities · Explore novel insight approaches being used to optimise fan and user experience · Identify gaming monetisation strategies that are preferred by users, developers and advertisers · Hear how leading sports brands are boosting commercial impact by combining customer data with customer insight · Measure the impact of insight generation in increasing revenue, improving satisfaction and driving behaviour change