GRBN News – 2017 17

Andrew Cannon Executive Director, GRBN The United Airlines Affair – A Silver Lining For Insights and our ROI? Every cloud has a silver lining, and the recent events at United Airlines might just have a big one for the Insights sector. A story on the BBC over weekend led with the headline that “United Airlines to tie executive pay to customer satisfaction” … Read more Flipping the Quality Discussion to Focus on Participant Inclusion By Bob Graff, MarketVision “The efforts to ensure quality in survey research have focused too heavily on the development of tools designed to detect and remove bad and/or fraudulent data. This approach is incomplete…” Read more Behavioral Data Collection – Engaging Participants By Bruno Paro, Netquest “Never before in history have researchers had so much data available to give them insight about their clients. Recently, new behavioral data collection techniques have emerged, especially in the digital field(work). It’s now possible to track (and gather data on) most (if not all) of an individual’s digital activity…” Read more GRBN Learning Center – First reviews published We believe that the GRBN Learning Center provides access to high quality training and self-development opportunities, so we asked some of your peers around the globe to try out some of the content and tell us what they think…  Read more Do you need to appoint a data protection officer? Under the EU General Data Protection Regulation (GDPR) many data controllers and data processors will be required to appoint a Data Protection Officer (DPO) with formal responsibility for ensuring data protection compliance within the business… Read more EU Data Protection Reforms: Practical Compliance Steps – EFAMRO Webinar  This free EFAMRO Data Protection webinar providers research business leaders with practical steps to comply to the new EU Data Protection Regulation… Access for free here  Getting the C-suite to take Action on Your Insights  Across a wide variety of industries, insights leaders are concerned about the impact they are having. Everyone agrees that a good strategy requires an intimate understanding of your customer, yet, the insights gathered are not making it into the company’s most strategic decisions with enough frequency…  Read more Save 400 US$ on NEXT 2017 – Special rate for GRBN members and their members Insights Association is offering a special discount to GRBN members and their members, who are interested in attending their inaugural NEXT Conference in New York in May. The organisers have put together a diverse and high quality agenda….Read more