Kantar Health highlights why adherence to compliance requirements is key to patient research

As the healthcare industry increases its focus on patient centricity, healthcare researchers find themselves gathering insights on and from patients through a variety of channels.. In Kantar Health’s new thought leadership paper, “Navigating the Regulatory and Compliance Landscape of Patient Centric Research”, the company offers recommendations for gathering and analyzing patient insights effectively and in adherence to regulatory and compliance requirements when conducting a patient study. For example, a patient study request can go in multiple directions in terms of regulatory, ethics, compliance, privacy and type of study, including Market Intelligence, Real World Research, Non-Interventional Study, Health Economics and Outcomes Research, or even clinical trials. Key factors and decisions can influence cost, the time line, correct conduct and the final output of the study. Common patient study objectives can be on an investigational product to gain a general understanding of a disease, such as unmet needs of patients or healthcare providers, to patient preference, to patient adherence or compliance.  In order for you to make the best decisions regarding potential regulatory and compliance issues surrounding your patient centric research, Kantar Health outlines key considerations in its thought leadership paper. “Confronting complex diseases requires multidimensional approaches that are both innovative and patient centered,” said Dr. Jessica Santos, author of the paper and Global Compliance and Quality Director at Kantar Health. “Real life insight into the true patient experience is the key for developing and promoting the most effective and advanced therapies.” To get the most out of healthcare solutions, Santos said we must better understand the empowered person living with a condition and how that person proactively manages that condition in his or her daily life. For that reason, Kantar Health introduced its HERO Framework^TM, short for Healthcare Ecosystem and Real-world Outcomes, that provides unparalleled insight into the many faces of today’s diverse healthcare consumers. The HERO Framework^TM combines the company’s ability to:

• Listen to the healthcare consumer, where it learns about their health experience and gets to know their thoughts, emotions and wishes for better health. Kantar Health’s primary research collects the details of their thoughts and emotions, and the company draws on its industry leading National Health and Wellness survey, qualitative interviews, quantitative surveys, social media listening and other patient information sources to truly hear the voice of the individual.
• Apply its unmatched healthcare consumer-based evidence, where the company contextualizes any new findings using more than 50 years of observational healthcare studies containing crucial evidence about patient behaviors. Its unrivalled body of work includes clinical research and real-world outcomes portfolios, activity and biometric monitoring work, non-interventional studies, linked and fused data, and epidemiology and ethnographic studies.
• Leverage its vast heritage and expertise to create an action-ready blueprint for achieving commercial success. By getting to the core of the healthcare consumer and the stakeholder’s experience, as well as their interactions within the healthcare ecosystem, Kantar Health outlines the drivers of health outcomes and translates them into actionable insights for clients.