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Five Steps to Maximizing Cl’s Impact

At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on...

Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business...

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one...

Achieving Your Goals Through Effective Insights Reporting and Delivery ...

Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions...

ROI of Insights: The View From the Hot Seat ...

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories...

You Don’t Just Measure Business Impact, You Build It

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage...

Introduction to the Invest in Insights Handbook

Read about why the Invest in Insights Handbook is needed, the objectives being set, and why you need to care about demonstrating the business...

The Key Barriers to ROI Measurement

The recent BCG-GRBN research indicates that there are a number of barriers to be overcome if an Insights team is going to succeed with...

Key Benefits of Insights ROI Measurement

The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant...

Avoid These Common Pitfalls that Put Your ROI of Insights at...

Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions...
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