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A Strategy for Building the Business Impact of Insights – Part...

Last month, we looked at the first two steps in the 5-step process to building an Insights strategy aimed at maximizing Business Impact. This month,...

A Strategy for Building the Business Impact of Insights

Not all the Insights leaders we have talked to have a strategic plan.  We think they should. We strongly believe that the best strategic plan...

Building Business Impact – The only KPI Insights really needs

We are calling Insights leaders to make business impact their key KPI for 2020. The ROI of Insights can and should be measured in...

Three Keys to Building Business Impact

We’ve just wrapped up fieldwork on the survey we’ve conducted into building business impact with insights. Our initial analysis of the data sheds some...

New Research to Shine a Light on Building the Business Impact...

One of GRBN’s key objectives is to grow the amount of money invested in Insights across the globe. The GRBN Invest in Insights Handbook,...

Giving the Cobbler’s Children Some Shoes

The saying goes that the cobbler’s children have no shoes. In some ways this is a rather fitting analogy for today’s Insights functions: Whilst...

GRBN to Launch “Invest in Insights Handbook 2.0” with Expanded Focus...

WASHINGTON, D.C.  – May 15, 2019 – The Global Research Business Network (GRBN) today announces that work has begun on the creation of the...

Invest in Insights Handbook – Production of Version 2.0 Gets Green...

2020 will soon be upon us, and we predict that the next decade will present fantastic opportunities for the Insights sector, as in more...

Welcome to MRX Master Chef 2020

This article was first published on the GreenBook Blog. A recipe for success in the real-life competition to grow key accounts Now is the time to...

GRBN and Client Advocates Enter Into a ROI of Insights Consultancy Partnership

WASHINGTON – August 13th 2018 – The Global Research Business Network (GRBN) and Client Advocates today announced that GRBN has approved Client Advocates as...
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