A Strategy for Building the Business Impact of Insights

Not all the Insights leaders we have talked to have a strategic plan.  We think they should. We strongly believe that the best strategic plan for Insights is one which focuses first and foremost on...

Building Business Impact – The only KPI Insights really needs

We are calling Insights leaders to make business impact their key KPI for 2020. The ROI of Insights can and should be measured in terms of value to the business and not just budget...

Three Keys to Building Business Impact

We’ve just wrapped up fieldwork on the survey we’ve conducted into building business impact with insights. Our initial analysis of the data sheds some interesting light on this issue, specifically when it comes to...

New Research to Shine a Light on Building the Business Impact of Insights

One of GRBN’s key objectives is to grow the amount of money invested in Insights across the globe. The GRBN Invest in Insights Handbook, the first edition of which was launched in early 2018,...

Giving the Cobbler’s Children Some Shoes

The saying goes that the cobbler’s children have no shoes. In some ways this is a rather fitting analogy for today’s Insights functions: Whilst they are experts in measurement, very few Insights functions currently...

GRBN to Launch “Invest in Insights Handbook 2.0” with Expanded Focus on Building the...

WASHINGTON, D.C.  – May 15, 2019 – The Global Research Business Network (GRBN) today announces that work has begun on the creation of the second edition of the Invest in Insights Handbook. Since its release,...

Invest in Insights Handbook – Production of Version 2.0 Gets Green Light

2020 will soon be upon us, and we predict that the next decade will present fantastic opportunities for the Insights sector, as in more and more companies, Insights becomes the fuel that drives customer-centric...

Welcome to MRX Master Chef 2020

This article was first published on the GreenBook Blog. A recipe for success in the real-life competition to grow key accounts Now is the time to act if you want to take the grand prize: 1-hour...

Technology won’t render us obsolete (but watch out for irrelevance) ...

While we can all speculate about the impact that blockchain, VR, and AI will have on market research, there’s one thing I’m certain of: the future of this industry will depend on more than...

GRBN and Client Advocates Enter Into a ROI of Insights Consultancy Partnership

WASHINGTON – August 13th 2018 – The Global Research Business Network (GRBN) and Client Advocates today announced that GRBN has approved Client Advocates as an official partner providing Insights teams with evidence-based consultancy using...
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