AI’s Impact on Market Research: The Present

For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian analysis.  Perhaps the largest impact AI is already...

John Wanamaker – we now know which half of your ad money is wasted!

In one of the most famous quotes in advertising, John Wanamaker is reputed to have said: Half the money I spend on advertising is wasted; the trouble is I don’t know which half. Since about 2014,...

BCG and GRBN team up to create ROI from Insights self-assessment tool

Research tells us that measuring the ROI from Insights is one of the characteristics of an Insights department that is perceived as a strategic insights partner, or indeed as a source of competitive advantage,...
Insights_ROI

What’s the ROI of Consumer Insights? How about 400%! ...

There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources).  Moving forward,...

Can Chairs talk: Image Mining & Text Analytics for strategic planning

In today’s connected world, much of how we communicate is visual. From emojis to selfies, images are everywhere and have become part of the modern lexicon – especially on social media. Yet to date,...

Tracker research in peril: Is there light at the end of the tunnel? ...

If you’re a supplier, how many newly initiated trackers have you seen come across your desk in the past year compared with years past?  If you’re an owner of research, how much value have...
Invest_in_Insights

You Don’t Just Measure Business Impact, You Build It

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional”...

The Key Barriers to ROI Measurement

The recent BCG-GRBN research indicates that there are a number of barriers to be overcome if an Insights team is going to succeed with the measurement of their ROI and the impact they are...

Demonstrating the business value of Insights webinar – Thoughts inspired by attendees’ comments

There was a lively discussion on the live chat amongst the webinar attendees last week, and we thought it would be good to elaborate on some of the great points made. The impact of ROI...
Invest_in_Insights

Invest in Insights Handbook Released

GRBN launches new handbook, Invest in Insights, to enable companies to better measure the return from their investment in Insights NEW YORK – January 29 2018 – The Global Research Business Network (GRBN) today announces...
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