Key Benefits of Insights ROI Measurement

The recent BCG-GRBN research indicates that those Insights functions measuring their ROI and the impact they are having on the business are reaping significant benefits from doing so. How does a seat at the...

What Has Been Learned From Data Gurus So Far

Data Gurus is a podcast that I launched this year to help our industry navigate the changing data ecosystem together. My mission is to bring you real-life perspectives on what’s happening in the industry...
ROI

Dapresy Signs Up As The Premier Sponsor For The ROI From Insights Measurement Handbook

We are excited to announce that Dapresy will be the Premier Sponsor of the ROI from Insights Measurement Handbook we will be releasing later this year. The handbook will offer practical guidance on measuring...

GRBN International Workshop Day Review ...

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a...
ROI_from_Insights

The Return on Investment from Insights Part 1 – Why You Need to Care ...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. What would happen to YOU if your CFO / your...

A Strategy for Building the Business Impact of Insights

Not all the Insights leaders we have talked to have a strategic plan.  We think they should. We strongly believe that the best strategic plan for Insights is one which focuses first and foremost on...

GRBN and Client Advocates Enter Into a ROI of Insights Consultancy Partnership

WASHINGTON – August 13th 2018 – The Global Research Business Network (GRBN) and Client Advocates today announced that GRBN has approved Client Advocates as an official partner providing Insights teams with evidence-based consultancy using...

Technology won’t render us obsolete (but watch out for irrelevance) ...

While we can all speculate about the impact that blockchain, VR, and AI will have on market research, there’s one thing I’m certain of: the future of this industry will depend on more than...
Customer-centric

Measuring ROI: Enabling Insights to be the foundation of customer centricity

Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking their talk. I think the reason is because while they...
Growing_budgets

Growing budgets by measuring the ROI from Insights

Phase 2 of the ROI from Insights initiative will build on the understanding gained during phase 1, which is being led by the Boston Consulting Group. Our mission in phase 2 is to encourage as...
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