Make Your Agency Your ROI Partner ...

So, you want to measure the ROI (or Business Impact) of your Insights Department, but don’t know where to begin. How about with your agency partner? Your agency partner is a valuable resource you...

Are Insights functions ready for the next decade?

The short answer is many are not, and I’ll tell you why As 2020 is just around the corner, I’m asked more and more whether Insights functions are fit for the demands of the next...

Review of the GRBN Building Business Impact Handbook

If there is just one book that an incoming corporate Head of Insights absolutely needs to read, it is the Building Business Impact Handbook. Come to think of it, any Head of Insights should...

Gongos Launches DICE Assessment 2.0

New Decision Intelligence|Customer Experience (DICE) Assessment Provides Customized, Real-Time Guidance To Operationalize Customer Centricity January 08, 2020 07:08 AM Eastern Standard Time ROYAL OAK, Mich.--(BUSINESS WIRE)--Gongos, Inc., a decision intelligence company, today announced the rollout...

Taking your Insights Function to the Next Level: We’re Here to Help

It’s been a busy year for GRBN when it comes to Business Impact. Not only have we launched the new Building Business Impact Handbook, but we have conducted a major new piece of research...

Organizing the CI Function for Maximum Business Impact

As Insights professionals, part of our job is to spot and understand changes in the macro environment. When we see early signals of the external world changing with implications for our company’s strategy, we...

Annual Review Time? Why Not Give It A Business Impact Focus This Time?

From our research, as well as from all the discussions we have we had over the last few years, we know that very few people in our sector, whether on the client and supplier...
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