GRBN International Workshop Day Review ...

I was fortunate to have the opportunity attend the GRBN International Workshop Day, which kicked off MRS Impact Week, and was asked to share my thoughts on the day. Overall, I thought that a...
ROI_of_Insights

Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights –...

Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members...
Customer-centric

Measuring ROI: Enabling Insights to be the foundation of customer centricity

Everyone talks about customer centricity and how important it is to put the customer at the heart of business. However few organizations are walking their talk. I think the reason is because while they...

The Impact of Brand Fluency on TV Networks & Streaming Services ...

With Hollywood’s award show season in full swing, networks releasing fresh content in 2018, and viewers now up-to-speed with their holiday gifts of streaming devices and smart TVs, the pursuit to find and prioritize...
Step

Five Steps to Maximizing Cl’s Impact

At most companies, CI and business functions agree on the financial and strategic opportunity to strengthen CI capabilities, transforming insights into business actions. They also largely agree on the opportunity for CI to support business decisions on an ongoing...
Invest_in_Insights

Tackling One of Our Sectors Most Critical Challenges – Demonstrating Business Impact

In late 2016, GRBN made the ROI of Insights a key strategic priority. We believe that demonstrating the business impact of Insights is one of the most critical challenges and biggest opportunities our sector...
Dapresy

Achieving Your Goals Through Effective Insights Reporting and Delivery ...

Companies nowadays have unlimited access to an ever-increasing amount of data sources, making it easier and faster for managers to base their business decisions on facts. However, this vast array of available data also...
Invest_in_Insights

Invest in Insights Handbook Released

GRBN launches new handbook, Invest in Insights, to enable companies to better measure the return from their investment in Insights NEW YORK – January 29 2018 – The Global Research Business Network (GRBN) today announces...

ROI of Insights: The View From the Hot Seat ...

I’ve never been a fan of the age old metric of dollars of research spend per person ($/FTE). It has always harkened for me memories of Operations Management and how we assessed the efficiency of...
Invest_in_Insights

You Don’t Just Measure Business Impact, You Build It

When Boston Consulting Group (BCG) first studied the management of consumer insights in major corporations in 2009, they developed a four-stage taxonomy to describe the developmental stage of an insights department. Stage 1 represented departments that were either “traditional”...
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