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Handbook

GRBN_News — Sun, 03 May 2020 05:08:19 +0000

Together with our partners, GRBN is on a global mission to increase participation rates and data quality by improving the experience people get when they participate in research.

Improving the research participant experience has a direct impact on data quality, which in turn impacts the reliability and validity of the data and insights generated.

Research is not only a touch-point for the data collector, but also for the companies commissioning the research. It is an opportunity to build or damage brand equity with both existing and potential customers, and everyone has the responsibility to take that seriously.

ACCESS THE HANDBOOK

The ENGAGE 2.0 Handbook presents 30 expert tips for improving the research participant user experience.

The tips are based not only on our own research-on-research, but also on the practical experience and expertise of our partners. We are very grateful to partners both for their support of the initiative and for their willingness to share their wisdom with you.

No matter whether you work for an end client, an agency, a data collector, or a technology company, we believe the Handbook offers you both food for thought and practical advise on how to increase participant engagement.

The future of our sector depends on people’s willingness to participate in research, so please join us in doing all we can to ensure they get an excellent experience when they do participate.

ACCESS THE HANDBOOK

Many thanks to our partners. Click on a logo to visit their site.

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engage

tarunmeena — Tue, 08 Oct 2019 12:01:44 +0000

GRBN is on a global mission to increase participation rates and data quality by improving the experience people get when they participate in research. The participant revolution is coming. Are you ready?

Today, people expect great experiences, especially on their smart phones. Do your research projects deliver a great UX?

If not, you’re missing a trick. Not only is it the right thing to do, but you’ll improve the quality of your data, as well as people’s impressions of the brands and categories you are researching.

Create Great User Experiences

We’ve spent a lot of time researching how to create engaging experiences for participants.

We’ve put the best practice tips into the ENGAGE Handbook, so that you too can easily create great experiences for people who participate in your projects.

They deserve it, you deserve it and your clients deserve it.

So, what are you waiting for? Join the Participant Engagement revolution

Access the ENGAGE 2.0 Handbook

Not yet Convinced?

If you’re still undecided whether to lead or follow in the Participant Engagement revolution, read what the experts are saying. We think you’ll see that burying your head in the sand on this issue makes no sense. So read on and join us in making a stand on behalf of the people we rely on to participate in our research.

Participant Engagement

GRBN launches updated Participant Engagement Handbook ENGAGE 2.0

News May 4, 2020

The Impact on Incentives on Participant Engagement and Data Quality

News February 17, 2020

SampleCon 2020 Session: The Impact of Incentives on Participant Engagement and Data Quality

News January 15, 2020

MR Blockchain Solutions: Has anyone asked what participants think?

Participant Engagement June 17, 2019

ENGAGE Handbook 2.0 – First sponsors confirmed

Participant Engagement April 15, 2019

CHANGE FOR BETTER – Kantar And GRBN Link Up For A Global Change For The Better

Participant Engagement March 15, 2019

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Cheatsheet: Children Young People and Other Vulnerable Individuals

GRBN_News — Fri, 14 Jun 2019 19:53:31 +0000

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Global Insights 2018-23

GRBN_News — Mon, 04 Jun 2018 13:28:11 +0000

GRBN and Cambiar enter into a partnership to train Insights teams on how to better measure and communicate the ROI they deliver to the business NEW YORK – June 4^th 2018 – The Global Research Business Network (GRBN) and Cambiar Consulting today announce that GRBN has approved Cambiar as the first partner to offer training in the measurement of the business impact of Insights using GRBN’s Invest in Insights framework and related tools… Read more The GRBN 2018 Trust Survey gets under way: Many thanks to our partners! We are excited that the 2018 GRBN Trust Survey will be going into field next week! We’re conducting the survey in 8 countries – Australia, Brazil, Canada, Germany, Mexico, New Zealand, the UK and the USA – and would like to thank all our partners on this project… Read more New Research from Vision Critical Reveals Over 80 Percent of Consumers Want More Safeguards In Place to Protect Their Personal Data Online or When Shared with Brands “VANCOUVER, British Columbia & LONDON–(BUSINESS WIRE)–Today, customer intelligence platform Vision Critical released the findings from its latest study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands. For this study, Vision Critical surveyed over 1,500 people in the UK, France, and Germany over the age of 18 who completed an online purchase within the last twelve months…” Read More

SMBs are Most Prone to Cyberattack – How You Can Protect Your Company

By Darrin Maggy, Ezentria “Considering that cyberattacks occur every day and cost the global economy a staggering $350 billion+ worldwide*, you would think strategizing to avoid such assaults would be a top priority of all businesses. Incredibly, it is not. In fact, according to a recent survey of 1,377 small and midsize company CEOs** 62% said their firms don’t have an up-to-date or active cybersecurity strategy…or any strategy at all…” Read More

Merging Thinking With Doing – Does Insights Activation Need a Rethink?

By Edward Appleton, Happy Thinking People “In a world characterised more by ‘doing’ and less pure ‘thinking’, researchers must pay as much attention to execution as they do analysis, argues Edward Appleton. The world of global qualitative research descended on Valencia last week for the ninth bi-annual two-day conference hosted jointly by the QRCA and the AQR. Co-chaired by Susan Sweet and Jigsaw’s Peter Totman, the conference motto was ‘Staying Curious’…” Read More

Brands on the Future of Behavioural Insights

By Katie McQuater, MRS “During a panel conversation at the IIeX Behaviour conference held in London yesterday ( 10 May), client-side insight directors from Etsy, Ericsson, Highways England, Nestlé Purina and Walgreen Boots Alliance discussed the challenges of applying behavioural economics, the issues they would like to see solved and where the industry is falling short in terms of new approaches…” Read More

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Joint Insights Association / GRBN webinar – Demonstrating the business value of Insights – March 29th

GRBN_News — Mon, 05 Mar 2018 04:30:35 +0000

Hear Lisa Courtade (Merck), Simon Chadwick (Cambiar) and Andrew Cannon (GRBN) being interviewed by Beth Rounds (Dapresy) on the art and science of measuring the ROI of Insights in this free webinar for members of Insights Association and other GRBN affiliated associations. Insights Association members can sign up for the webinar here. Members of other GRBN affiliated associations can sign up here.

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Co-Regulation: The Next Big Challenge

GRBN_News — Mon, 16 Oct 2017 06:41:14 +0000

EFAMRO/ESOMAR COOPERATION FOR A EU CODE OF CONDUCT

With the launch of the GDPR to be fully applicable in the European Union in May 2018 the research industry in Europe will take a new step to adopt the CO-REGULATION approach proposed by Regulators relative to the personal data processing of data subjects, and relevant in particular for secondary data analysis. EFAMRO and ESOMAR have agreed to cooperate in representation of the research sector to work with European regulators in order to produce a new Code of Conduct, based on the assets of the ICC/ESOMAR International Code, and as defined under article 40 of the GDPR, that sets the mandate in this terms: “The Member States, the supervisory authorities, the Board and the Commission shall encourage the drawing up of codes of conduct intended to contribute to the proper application of this Regulation, taking account of the specific features of the various processing sectors and the specific needs of micro, small and medium-sized enterprises..”

SETTING OUR SCENARIO FOR DATA ANALYTICS

This initiative will change the scenario of research regulation and guidelines in Europe, and will also have a progressive effect at the international level, insofar third countries or international organizations acting as controllers or processors shall make binding and enforceable commitments, via contractual or other legally binding instruments, to apply the appropriate safeguards including with regard to the rights of data subjects. Associations and other bodies representing categories of controllers or processors may prepare codes of conduct, or amend or extend such codes, for the purpose of specifying the application of the Regulation, such as with regard to:

fair and transparent processing;
the legitimate interests pursued by controllers in specific contexts;
the collection of personal data;
the pseudonymisation of personal data;
the information provided to the public and to data subjects;
the exercise of the rights of data subjects;
the information provided to, and the protection of, children, and the manner in which the consent of the holders of parental responsibility over children is to be obtained;
the measures and procedures (Articles 24 and 25) and the measures to ensure security of processing (Article 32);
the notification of personal data breaches to supervisory authorities and the communication of such personal data breaches to data subjects;
the transfer of personal data to third countries or international organizations; or
out-of-court proceedings and other dispute resolution procedures for resolving disputes between controllers and data subjects with regard to processing, without prejudice to the rights of data subjects (pursuant to Articles 77 and 79).

MONITORING OF COMPLIANCE

The code of conduct shall also contain mechanisms that enable to carry out the mandatory monitoring of compliance with its provisions by the controllers or processors, and also subject to the tasks and powers of supervisory authorities competent. The new Code will be drafted by industry bodies and submitted to the European Board of the supervisory authority that shall provide an opinion on whether the draft code complies with the Regulation and shall approve that draft code if it finds that it provides sufficient appropriate safeguards. The Board shall then submit its opinion to the European Commission that may decide that the approved code of conduct has general validity within the Union. In such case, the European Commission shall ensure appropriate publicity for the approved codes that have been decided as having general validity. That legal seal of guaranty can be anticipated to become a very strong signal of value in the near future.

RELEVANCE FOR SECONDARY DATA ANALYTICS

The status of the new code of conduct then shall be an extension of the Regulation (GDPR) with relevant application to our industry and will allow those companies and organizations certified and monitored to claim such special status in front of the market. Clients are compelled to work under the GDPR, and they will value and have a preference for suppliers of research that are compliant with the new code of conduct; in particular relative to all processing of data which provenance is from secondary data sources for research and data analytics purposes, Final deadline is still to be defined but 2018 is the reference for the work to be finished in parallel with the self-regulation research guidelines that will keep its worldwide relevance. Enrique Domingo EMB member of GRBN Chair Professional Standards Committee of ESOMAR

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Handbook 2017

GRBN_News — Mon, 18 Sep 2017 13:45:31 +0000

Together with our partners, GRBN is on a global mission to increase participation rates and data quality by improving the experience people get when they participate in research. Research is not only a touch-point for the data collector, but also for the companies commissioning the research. It is an opportunity to build or damage brand equity with both existing and potential customers, and everyone has the responsibility to take that seriously.

ACCESS THE HANDBOOK

Over the last two months, we have worked with more than 40 partner companies on the participant engagement initiative, conducting research-on-research, analyzing metrics and listening to expert opinion.

Together with our partners we have created ENGAGE, a handbook full of practical advice to help you create great user experiences. ENGAGE contains 10 golden tips that we believe everyone should follow to increase participant engagement, and contains a wealth of tips specific to online communities, online surveys, passive metering, and qualitative research.

It does not matter whether you work for an end client, an agency, a data collector, or a technology company, if your future depends on people’s willingness to participate in research, then this handbook is for you.

ACCESS THE HANDBOOK

Join the ENGAGE MR program

We are focusing our efforts on helping end clients, agencies, data collectors, and tech companies become more participant-centric and to implement change both within their organizations, as well as in their dealings with partners, in order to deliver better user experiences to research participants and increased brand equity to end clients.

Our ENGAGE MR program is designed to help participating companies implement the changes effectively and efficiently, as well as to provide them with opportunities for recognition.

Spaces on the program are limited, so if you are interested, please get in touch to learn more and reserve your spot.

As a partner on the program you’ll benefit from a sustainable ecosystem, in which a broader, and more willing, range of people participate in research for years to come.

JOIN ENGAGE MR

Many thanks to our partners. Click on a logo to visit their site.

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Advanced Qualitative MRIA online course – 30% off

GRBN_News — Mon, 23 Jan 2017 07:00:40 +0000

In co-operation with MRIA, GRBN is offering a limited number of people the opportunity to take the MRIA Advance Qualitative Marketing Research with a 30% discount through the GRBN Learning Center.

WHY?

As more and more data becomes available in the world, answering the “why” is set to become even more important, and to get to that answer the need sophisticated qualitative techniques will often be needed. As the name suggests the advanced course in qualitative research goes beyond the basics… The course contains 10 modules and in the course more than 30 different projective techniques are explained, many with examples, and some with detailed case studies. If you understand the basics of qualitative research and want to deepen your understanding, then this course could be for you. For a limited time only we are offering a limited number of people to the opportunity to buy this online course at 30% off the list price. If you would like to take advantage of this offer, please send an email entitled “30% off qual” to info@grbn.org

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Mobile research guidelines

GRBN_News — Wed, 04 Nov 2015 18:15:36 +0000

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