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Participant Engagement

Learn more about the GRBN Building Public Trust & Participant Engagement initiative. Contact us if you want to get involved

The Virtuous Trust Circle – Why Retaining Trust Among Decision-Makers Requires Building Trust Among...

If you read our burning platform post, you will know that we believe that, as a sector, we need to work harder than ever to convince decision-makers to trust us, or we risk losing...

Trust in Market Research – Our Burning Platform Issue?

Our data shows that our sector has a trust problem. We argue that whilst today it is becoming a problem for data quality, tomorrow it will also become a problem for decision-maker confidence in...

Celebrating the Companies Pioneering Participant Engagement

We are grateful to the Insights Association for celebrating with us the achievements of the first companies to successfully complete the ENGAGE MR coaching program by officially recognizing the companies and awarding their representatives...

Respondent Experience Matters ...

Few things in life are more frustrating than a trip to the Department of Motor Vehicles. It’s often a disaster of an experience featuring business hours that don’t seem to fit anyone’s schedule, excessively...

Many Congratulations to Our First Participant Engagement Champions

We would like to take this opportunity to celebrate our first Participant Engagement Champions, who have successfully completed the ENGAGE MR coaching program. Over the last 8 months, champions from Chadwick Martin Bailey, Innovate...

But Does Low Trust Matter?

We would argue that it matters a great deal in three key areas: 1) Data Quality, 2) Brand Equity, 3) Credibility among decision-makers. If these three reasons will not get our heads out of...

Trust Report Card for the MR Industry – We Must Try Harder

That we must try harder is the key take-away from the GRBN 2018 Trust Survey. On average across the eight countries we looked at, only one-in-four of the people we surveyed said that they...

Building Public Trust – What Are We Doing About It?

GRBN is taking the lead on building trust with the general public. We have put in place a Charter to which the regional federations, as well as a number of the leading associations across...
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ENGAGE MR Program: A Route to Increased Panel Retention and Data Quality

The 2nd round of the ENGAGE MR coaching program will kick off this fall and we are inviting data collection companies to nominate Participant Engagement Champions to join the program. Here's what Lisa Wilding-Brown,...

Concern with Personal Data Misuse Remains Extremely High

The latest findings from the 2018 GRBN Trust Survey show that across the globe people remain very concerned about the safety of their personal data. On average across the eight countries surveyed, 83% of...
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