Insights_ROI

What’s the ROI of Consumer Insights? How about 400%! ...

There’s been much talk in recent years about the call for Consumer Insights (CI) departments to provide more value to the organization (with less in the way of human and capital resources).  Moving forward,...
ROI

Dapresy Signs Up As The Premier Sponsor For The ROI From Insights Measurement Handbook

We are excited to announce that Dapresy will be the Premier Sponsor of the ROI from Insights Measurement Handbook we will be releasing later this year. The handbook will offer practical guidance on measuring...

Market Segmentation in Healthcare Starts within an Organization

Market segmentation in healthcare defines your target market, tells you what is motivating for your targets, and therefore helps you create compelling positioning and messaging for your product. However, just as important is the...

AI’s Impact on Market Research: The Present

For decades, researchers have developed advanced methods which allow us to analyze quantitative data (think survey) in sophisticated ways; from clustering & factor models to predictive Bayesian analysis.  Perhaps the largest impact AI is already...
Creative

How is advertising working today?

Fascinating new insight from the Advertising Research Foundation at seminar with MESH clients in London MESH Experience is one of many contributors to the ARF’s $1 million study and we were honoured that Horst Stipp,...
CX

The United Airlines Affair – A Silver Lining For Insights and our ROI? ...

Every cloud has a silver lining, and the recent events at United Airlines might just have a big one for the Insights sector. A story on the BBC over weekend led with the headline...
ROI_Insights

The Return on Investment from Insights Part 2 – How to grow your budget

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. A ROI audit is the foundation of a strong client-agency...

ROI from Insights – 1st Associate Partners On-board – Qualitative Research Gets Under Way

AMSRS, GreenBook, Insights Association, MRIA, MRS and SAMRA are the first associate partners on the joint BCG-GRBN ROI from Insights initiative. Increasing Understanding The objectives of the first part of the initiative are to: Explain the...
ROI_from_Insights

The Return on Investment from Insights Part 1 – Why You Need to Care ...

This post was first published on the GreenBook blog, and is being republished now following on from the launch of the ROI from Insights initiative. What would happen to YOU if your CFO / your...
Growing_budgets

Growing budgets by measuring the ROI from Insights

Phase 2 of the ROI from Insights initiative will build on the understanding gained during phase 1, which is being led by the Boston Consulting Group. Our mission in phase 2 is to encourage as...
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